Hotel Viridian on corner of 30A & 395 - Seagrove Market location

SallyBeach Fanatic654 postsJoined Feb 19, '05View profile MessageBeach Fanatic

Dec 28, '05 · 11:05 AM46,674

goodbye Seagrove Market

From Walton Sun

Developers of the Downtown Seagrove project are selling a dream ? the chance to own a piece of Hotel Viridian, an upscale hotel with high-end stores, fancy restaurants and a full-service spa ?they hope will become a destination for visitors to South Walton.
Although several long-established companies will be temporarily relocated from the intersection of County Roads 30A and 395 while the complex is built, developers don?t want to lose the hometown community feel the area has known for many years.
At town hall meetings, locals asked developers of the project, ?What are you going to do for us,? said Realtor Billy McConnell.
Seagrove Village Market and Seagrove on the Beach Realty will return once the project is completed. Region?s Bank will return to a site just north of the hotel at the corner of Grove Avenue and 395.
?And to make the locals feel warm and welcome, there will be The Georg, a lobby bar with patio doors opening to face the Gulf of Mexico,? said McConnell.
?The Georg will be a lively, upscale bar,? said Chip Harding one of the partners in DST Carnival, the developers of Hotel Viridian.
The complex, defined as a condo-tel, will have 30 hotel rooms and suites and 10 condominiums on the second, third and fourth floors.
The hotel rooms will range from 600 square feet to 1,200 square feet. The largest rooms, two corner king rooms on the second and third floors of the hotel, will offer Gulf views, a living-dining area, powder room, private bath with steam shower and soaking tub. The architect has eliminated the ?long dark hallway of most hotel rooms,? said McConnell, ?instead offering expansive entrances.?
The 10 condo-villas with two- and three-bedroom units are similarly designed.
Each room, suite and condos can be purchased as a permanent residence or can be placed in a rental program.
The project is still awaiting a development order, with demolition anticipated to begin in March and April, but pre-sales have begun.
Prices for the hotel rooms range from $299,000 to $1,995,000 and the condos from $2,260,000 to $2,950,000.
?The Seagrove Village Market will be in the same spot, and with the same flavor,? said Hartley on the first floor of the complex along with other high end retails shops. There will also be a hair salon and wellness center on that level.
The fourth floor rooftop 100-seat restaurant and bar will be available to guests of the condo-tel during the day and open to all in the evenings. A negative edge pool on that same floor will spill over to create a waterfall that is planned as a site for weddings and parties, said McConnell.
Parking for the complex will be provided in a 92-car underground parking garage.
For more information on the project, contact McConnell at (850) 865-2088.

More info at the architect's website.

Edited Jan 31, '06 · 4:15 PM

Replies

160

Andy A

Andy ABeach FanaticBlue Mountain Beach4,389 postsJoined Feb 28, '07View profile MessageBeach Fanatic

Oct 20, '10 · 8:58 AM#152

For all of those interested in how the future development of Seagrove progresses, I suggest you look into the development of a neighborhood plan which is what Blue Mountain Beach has done. You can say how you want the area developed and the neighbohood plan trumps land use codes in some instances. Check with the planning department for details.

KoaKoaBeach Fanatic260 postsJoined Jul 17, '10View profile MessageBeach Fanatic

Oct 20, '10 · 8:58 AM#153

If you don't like Viridian compared to the Florida cottage looks of old Seagrove and Seaside, just compare it to something much less attractive, and it will shine.

Elephant Child Elephant Child avatar

Elephant ChildBeach Lover183 postsJoined Aug 11, '10View profile MessageBeach Lover

Oct 20, '10 · 10:15 AM#154

If you don't like Viridian compared to the Florida cottage looks of old Seagrove and Seaside, just compare it to something much less attractive, and it will shine.

AND, why should those that live in and love this area, have to settle for an "imaginary ugly vision" to accept what our Commissioners and Planning Department is doing to our community? Why not just stand up to them and TRY to stop them. I realize Prop 4 ...has problems...but at least it allows the community to have a vote...and doesn't leave all Development Changes in the hands of a few, who really don't listen to the public,...which was pretty obvious at both the Planning and Commissioner's Comprehensive Plan meetings where proposed lot changes were reviewed.

scooterbug44 scooterbug44 avatar

scooterbug44SoWal ExpertSowal16,706 postsJoined May 8, '07View profile MessageSoWal Expert

Oct 20, '10 · 10:17 AM#155

I don't have a major problem with the look - far prefer some interest and variety to badly done cookie cutter houses.

And you can find multiple examples of similar architecture nearby - it isn't the only anomaly in the neighborhood.

Matt J

Matt JSWGB24,862 postsJoined May 9, '07View profile MessageSWGB

Oct 20, '10 · 11:37 AM#156

I don't have a major problem with the look - far prefer some interest and variety to badly done cookie cutter houses.

And you can find multiple examples of similar architecture nearby - it isn't the only anomaly in the neighborhood.

That's only because the original architect had his office across the road. :roll:

Elephant Child Elephant Child avatar

Elephant ChildBeach Lover183 postsJoined Aug 11, '10View profile MessageBeach Lover

Oct 20, '10 · 5:21 PM#157

I don't have a major problem with the look - far prefer some interest and variety to badly done cookie cutter houses.

And you can find multiple examples of similar architecture nearby - it isn't the only anomaly in the neighborhood.

Not your neighborhood, right? Easy to say if it isn't in your backyard my friend.

Yarmap

YarmapBeach FanaticNortheast Alabama683 postsJoined Jul 11, '05View profile MessageBeach Fanatic

Oct 20, '10 · 7:08 PM#158

Was down last week and saw it under construction. It looked like something that might have been designed by Frank Lloyd Wright in the 50's/60's.

PehgiPehgiBeach Crab1 postJoined May 11, '11View profile MessageBeach Crab

May 11, '11 · 10:51 PM#159

It's all about money. Plain and simple. Sad truth.
If people want a disgusting "Miami scene" then go to freaking Miami. The reason this stretch of 30A is so charming is because it never sold out to the "big box" philosophy. The preservation and the feel of "old Florida" is slipping away like the sand dunes as will your safe neighborhoods. People cOme here because it's NOT Miami. Sad indeed. Sold out.

scooterbug44 scooterbug44 avatar

scooterbug44SoWal ExpertSowal16,706 postsJoined May 8, '07View profile MessageSoWal Expert

May 12, '11 · 6:23 PM#160

I like the finished product (wasn't sure if that would be the case during construction). I don't find it to be out of touch with the neighborhood or very "Miami" at all. It's low, it's inviting, it's neutral/beachy colors.

They built a restaurant that is smaller than most of the recently constructed houses. You want to blame someone for "big box" houses and destroying the feel of neighborhoods, there are plenty better candidates to criticize.

Must say I was very disappointed that the gorgeous old scrub oaks had to be cut down and hate that they put up palm trees, but other than that they did a good job, have gorgeous landscaping, and I think it's a nice addition to the neighborhood. (Though I sure wouldn't mind if they cleaned up the lot across the street already!)