05-23-2012, 05:53 PM #1
13 straight months of double-digit increases
Visit South Walton is the proud recipient of 11 creative awards for marketing efforts designed to attract visitors to the Northwest Florida Gulf Coast beach destination. The awards, coupled with recently released record tourism revenue for March, reflect the continued success of those efforts. Executive Director Dawn Moliterno says the accolades and revenues are the result of careful planning and implementation.
“Many people worked diligently over the past year to establish the South Walton brand in major markets. These awards, combined with revenue for the period, provide third-party validation that our marketing and media strategies are working as intended. Grant funding from BP was enormously helpful in supplementing our core budget, allowing us to pursue strategic concepts not otherwise feasible. Now that the funds have been completely deployed, we can celebrate record revenue for the period and the added bonus of recognition for creative expertise.”
The destination received awards from the Florida Public Relations Association (FPRA) – Northwest Florida and Orlando chapters, and American Advertising Federation (AAF)-Charlotte, NC, and Region 3 (NC,SC,VA) chapters. Click here for the complete list.
Recently released bed tax revenues for March 2012 reflect a 33 percent increase over 2011, a 58 percent increase over 2010, and a 31 percent increase over the previous record set in 2008. March marks 13 straight months of double-digit increases.
By tailwagger in forum Sports and RecreationReplies: 1Last Post: 08-18-2011, 09:31 AM