the (tm) beach > the (c) video

SoWalSally · 05-19-2008, 07:38 AM

http://www.thebeachfla.com/flvPlayer02.html

Jennifer Steele Saunders · 05-19-2008, 10:51 AM

This is a serious question...

Do we all have to now mispronounce the word "the" when we refer to "the beach?" The voice pronounces it "thee." My grammar education taught me that "the" used before another word beginning with a consonant should be pronounced "thuh."

Am I correct? I think it would be weird for everyone to start mispronouncing the word because of a branding/marketing campaign.

Rita · 05-19-2008, 11:03 AM

Quote:

Originally Posted by steeleing1

This is a serious question...

Do we all have to now mispronounce the word "the" when we refer to "the beach?" The voice pronounces it "thee." My grammar education taught me that "the" used before another word beginning with a consonant should be pronounced "thuh."

Am I correct? I think it would be weird for everyone to start mispronouncing the word because of a branding/marketing campaign.

I think if it is a vowel "sound" --- use thee.

It is used in singing.

A "thee" sound before a consonant doesn't seem right.

.

Jennifer Steele Saunders · 05-19-2008, 11:06 AM

Quote:

Originally Posted by Rita

I think if it is a vowel "sound" --- use thee.

It is used in singing.

A "thee" sound before a consonant doesn't seem right.

.

And it may be engrained from my choral background. I just thought "Thee" beach sounded forced.

Rita · 05-19-2008, 11:11 AM

Quote:

Originally Posted by steeleing1

And it may be engrained from my choral background. I just thought "Thee" beach sounded forced.

agree! And to me the whole thing sounds pretentious. (Heck even the voice in the clip annoyed me. )

.

Jennifer Steele Saunders · 05-19-2008, 11:20 AM

Quote:

Originally Posted by Rita

agree! And to me the whole thing sounds pretentious. (Heck even the voice in the clip annoyed me. )

.

I know, I was thinking to myself, "That's not the voice I hear when the beach talks to me."

rapunzel · 05-19-2008, 11:38 AM

Quote:

Originally Posted by steeleing1

I know, I was thinking to myself, "That's not the voice I hear when the beach talks to me."

That's the voice I hear in the cheesy introduction videos at conferences.

An interesting observation -- I know THE TM Beach is supposed to be everything from Port St. Joe to Fort Walton, but weren't the vast majority of those images from 30-A, Point Washington, and SoWal in general? I saw no rows of concrete high rises. How peeved would you be if you saw that video and booked a stay at The Commodore in PCB based on this promise of pristine beaches and quaint Southern charm?

DuneLaker · 05-19-2008, 11:59 AM

Or how disappointing if you booked in Destin expecting the superior beaches of South Walton. Emerald Coast was a fine description for the entire area from Pensacola to Apalachicola. Some new or confused folks must have thought it just referred to Okaloosa County, which it does not. There was absolutely no need to conjure up a new name for this fantastic Emerald Coast area of Florida. FYI -- for all you lurkers -- Don't be confused by erroneous naming of anything in South Walton as "Destin." Destin is in Okaloosa County. South Walton, and all its unique communities, is in Walton County. Trip Starter, or whatever it is called, is misleading. Beach TV also doesn't have its location facts correct in some cases. Although, it is doing better. The Weather Channel, finally, listed approaching storms in South Walton. More specific and correct identification is needed for visitor and resident safety. The generic "Beach" thing could even be considered dangerous to your health and safety.

Mango · 05-19-2008, 12:58 PM

That sounded like a female version of Mr. Rogers. "Today we are going to THE TM Beach boy and girls. Can you say THE TM Beach?"

gardening1970 · 05-19-2008, 01:37 PM

More enjoyable with speakers turned off.

ckhagen · 05-19-2008, 02:55 PM

I nearly fell asleep watching that.
Super cheesy voiceover.... the feel of the video in no way matches the rest of the marketing materials, logo, etc...

Don't even get me started on the whole THE business.

swantree · 05-19-2008, 08:30 PM

I'm wondering if they have a The Beach caveat for The PCB, Or The Island? I agree that i would be surely PO'd if I came and found myself on Thomas Drive next to THE Clubs and was walking three miles to find a small part of The Beach! I did notice one thing......SoWal makes for great video!

incredible1 · 05-19-2008, 10:35 PM

Quote:

Originally Posted by DuneLaker

Or how disappointing if you booked in Destin expecting the superior beaches of South Walton. Emerald Coast was a fine description for the entire area from Pensacola to Apalachicola. Some new or confused folks must have thought it just referred to Okaloosa County, which it does not. There was absolutely no need to conjure up a new name for this fantastic Emerald Coast area of Florida. FYI -- for all you lurkers -- Don't be confused by erroneous naming of anything in South Walton as "Destin." Destin is in Okaloosa County. South Walton, and all its unique communities, is in Walton County. Trip Starter, or whatever it is called, is misleading. Beach TV also doesn't have its location facts correct in some cases. Although, it is doing better. The Weather Channel, finally, listed approaching storms in South Walton. More specific and correct identification is needed for visitor and resident safety. The generic "Beach" thing could even be considered dangerous to your health and safety.

Best post I have read in quite some time
Its like beautifying a "scenic" area
If its scenic already why does it need "beautification"

This one could be headed the same way of the signs debacle