Just some thoughts about marketing that may help folks get unstuck.
Success in THIS Economy
Posted 03-24-2009 at 10:48 PM by doGooD
How do you gain momentum now, of all times?
Every industry/business in the world is likely focusing on this question.
Because we all have a different purpose, I imagine a canned answer would read naive and ultimately a waste of thought.
I do suggest reflecting on the obvious does a world of good.
If you exam the point you have a face to face with your customer, you will likely find an opportunity to make your next sell without spending another dime on marketing.
Consider your business and whether this is a true statement. Then please comment, if you are so bold.
One recent client and I were brainstorming opportunities for engaging members to refer their business. Because their members have to make a reservation to use their membership, it seemed obvious that a face to face encounter was much more effective than direct mail, an email, or even a phone call. Though these vehicles will be used at discretion, they are not as powerful as the face to face encounter. Why?
When people use your service, frequent your restaurant, or shake your hand- they are at their most courteous level of attention. Why not ask them for their referral right then? How you approach this opportunity will vary sales person to sales person, but I truly believe if you place this tactic in your marketing strategy- you will see a great increase in leads with ZERO marketing dollars spent.
After I write ZERO marketing dollars I feel I must confess, I believe that you should have compelling collateral to put in their hands as they walk away from that ‘moment’.
Every industry/business in the world is likely focusing on this question.
Because we all have a different purpose, I imagine a canned answer would read naive and ultimately a waste of thought.
I do suggest reflecting on the obvious does a world of good.
- Do you see your customers daily? Maybe not you, but are they in and out of your business?
If you exam the point you have a face to face with your customer, you will likely find an opportunity to make your next sell without spending another dime on marketing.
Consider your business and whether this is a true statement. Then please comment, if you are so bold.
One recent client and I were brainstorming opportunities for engaging members to refer their business. Because their members have to make a reservation to use their membership, it seemed obvious that a face to face encounter was much more effective than direct mail, an email, or even a phone call. Though these vehicles will be used at discretion, they are not as powerful as the face to face encounter. Why?
When people use your service, frequent your restaurant, or shake your hand- they are at their most courteous level of attention. Why not ask them for their referral right then? How you approach this opportunity will vary sales person to sales person, but I truly believe if you place this tactic in your marketing strategy- you will see a great increase in leads with ZERO marketing dollars spent.
After I write ZERO marketing dollars I feel I must confess, I believe that you should have compelling collateral to put in their hands as they walk away from that ‘moment’.
Total Comments 2
Comments
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Keep the writings coming .. and agree with you on having compelling collateral as well as building sustained relationships (Networking).Posted 03-26-2009 at 05:00 PM by Aggie
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Kerri, good call. I think nothing beats that face to face interaction like you said. In our society people have become less personal due to the internet. Nothing beats genuine interest from one person to another. People need to be clients and friends.Posted 05-20-2009 at 12:02 PM by acsuttondesign
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