Coco's is closing soon.....

[jdarg]

and this is bad for 30A.

OK- heads up - COCO'S IS CLOSING. I asked the owner about a specific date, and he said "day by day". So sad- we love going to Coco's with the kids and other families. We were told that they just aren't making it, and the final straw was all the new chain restaurants going in up around Sandestin. Too much competition for the ever shrinking dining out dollar.

The owner also said he knew of several local INDEPENDENT restaurants that are not doing well and maybe closing right behind him. So if you like to frequent locally owned restaurants, now is the time. Apparently it wasn't the greatest summer and now we are into the off season. I hate to see the day where all we are left with is Applebee's, PF Changs, and Cheeseburger in Hell.
__________________

[DD]

:(

[rapunzel]

I think we need to start a Keep SoWal Weird movement.

We are almost to the point where we have no casual restaurants. I think there is only one local coffee shop at this point. All the charm is being sucked out of SoWal.

I will really miss Coco's. They were the only place to get Dos Equis draft around here. :(

[DD]

I think we need to start a Keep SoWal Weird movement.

We are almost to the point where we have no casual restaurants. I think there is only one local coffee shop at this point. All the charm is being sucked out of SoWal.

I will really miss Coco's. They were the only place to get Dos Equis draft around here. :(

Good idea, Punzy. I hate that the home owned businesses are struggling so--and I don't even live there.

[cp]

I always support local eating establishments over chains. What is COCO's? There used to be a mexican place around here with that name with Wednesday Margurita specials.can't really remember the food.

[Here4Good]

Give Don Pedro's a try, I think their food is nice and fresh, the rellenos are actually light tasting.

It's right down the street, in the other shopping center on 98.

[Walt]

I think we need to start a Keep SoWal Weird movement.

We are almost to the point where we have no casual restaurants. I think there is only one local coffee shop at this point. All the charm is being sucked out of SoWal.

I will really miss Coco's. They were the only place to get Dos Equis draft around here. :(


So this is Paja here, using Walt's screen name....

you got me thinking, I think it would be really cool for all the 30A restaurants to start a keep it local campaign.
We could all chip in to make T- shirt that read;

Keep it Local

on the front (or some other catchy slogan) and then put all of our logos on the back. We could all sell them in our restaurants to spread the word that supporting locally owned businesses is essential to keep our great eateries open, and provide variety.

I have also been thinking for along time that it would be cool to start a 30A restaurant association to organize events that benefit all of us, stuff like having a showcase of 30A and maybe we can all offer a tasting menu on the same week, or stuff like that.

if other owners or managers or anyone for that is interested in the tshirt idea or the association idea lets start talking

Paja Sanchez
Café Tango

[olive]

Love it!!!!

Let us know how we could get involved!

So this is Paja here, using Walt's screen name....

you got me thinking, I think it would be really cool for all the 30A restaurants to start a keep it local campaign.
We could all chip in to make T- shirt that read;

Keep it Local

on the front (or some other catchy slogan) and then put all of our logos on the back. We could all sell them in our restaurants to spread the word that supporting locally owned businesses is essential to keep our great eateries open, and provide variety.

I have also been thinking for along time that it would be cool to start a 30A restaurant association to organize events that benefit all of us, stuff like having a showcase of 30A and maybe we can all offer a tasting menu on the same week, or stuff like that.

if other owners or managers or anyone for that is interested in the tshirt idea or the association idea lets start talking

Paja Sanchez
Café Tango

[browndog]

So sad to hear this. I love Coco's and we have been going there almost weekly...

In terms of the restaurant association or the campaign... if it is something I can help sit on a marketing strategy meeting or help do some simple design work, let me know. I do think it is a wonderful idea.

Give it a name and make the commitment. It can work. Perhaps some sort of collaboration with the heads in bed tax dollars (TDC) should be a good start.

[Beach Runner]

Another restaurant that needs our support is Amoré. The last few times we've been there it has been virtually empty. I love their thin-crust pizza and their salad.

One of the things we love the most about SoWal is the absence of chain restaurants. We can get that back in GA.

[Roadroo]

Great Idea!! I am willing and able to help. A taste of 30-A??
So this is Paja here, using Walt's screen name....

you got me thinking, I think it would be really cool for all the 30A restaurants to start a keep it local campaign.
We could all chip in to make T- shirt that read;

Keep it Local

on the front (or some other catchy slogan) and then put all of our logos on the back. We could all sell them in our restaurants to spread the word that supporting locally owned businesses is essential to keep our great eateries open, and provide variety.

I have also been thinking for along time that it would be cool to start a 30A restaurant association to organize events that benefit all of us, stuff like having a showcase of 30A and maybe we can all offer a tasting menu on the same week, or stuff like that.

if other owners or managers or anyone for that is interested in the tshirt idea or the association idea lets start talking

Paja Sanchez
Café Tango

[Allifunn]

and this is bad for 30A.

So if you like to frequent locally owned restaurants, now is the time. Apparently it wasn't the greatest summer and now we are into the off season. I hate to see the day where all we are left with is Applebee's, PF Changs, and Cheeseburger in Hell.
__________________
:puke:NOT MY CHOICE when I am on vacation...or any other time! Why do people have generic taste buds???????????:angry:

Don't get me wrong...I like these places...OCCASIONALLY...but not a steady diet....:eek:

[Smiling JOe]

Someone on this board called this scenario long ago, when the restaurants at Grand Blvd were announced. The simple truth is that franchises make money, giving customers something familiar. If given the choice of eating at Carabas or local restaurant X, which you know nothing about, I'd guess that 8 out of 10 go for the familiar, Carabas, even if they have not eaten at Carabas and only seen the commercials. It is sad that we have lost the desire to explore. Even at a restaurant which we frequent regularly, most of us tend to order the same one or two items, which we know to be good, resisting any temptation to wander off the beaten path. Here's to wandering! As for TDC, I'd guess that they are not legally able to give the locally owned businesses prefered treatment when marketing.Regarding the Taste of 30A, I think it is a great idea, but was long ago unimpressed with the event having so many non-SoWal resturants, and so few 30A restaurants. They brought in guest chefs and restaurants from other states, rather than featuring the local chefs. Perhaps if the former leaders of the event were fired, the event would be better.

[InletBchDweller]

Sounds like a great idea Punzy!!! I think that there are enough wonderful establishments on 30-A that could have a wonderful event. I would come for sure. Now to get someone to donate a place, invite all the mom and pop establishments and yee ha a party with newcomers trying their great food. Sure wish the trolly was still running. We could have a progressive dinner....:clap:

[ItzKatzTime]

:cry: CoCo's

Was in with Kalie a week ago and I had a feeling.....there was just that look on everyone's face. Hate it for them. :bang:

But, like the owner said, he knows of others who are not far behind them. I think most of the restaurants on 30A, or right off of it, all know someone who is struggling to the point of being near throwing in the towel.

When I passed "The Melting Pot" (a somewhat large looking Fondue Restaurant) to the immediate west of Silver Sands it hit me so hard that we are no longer any different then Orlando.....where vacationers have their choice of a dozen or more Chain Restaurants to dine at. Let's face it the pie has been cut too many times for our 30A Corridor. It is now what I call "Golf Cart Convenient" for locals as well as those on vacation to dine. It will not stop with The Melting Pot...or Grand Blvd. Many more are to follow.

I have wanted to get together with restaurant owners for about 6 months now to discuss this, but with Doug's health delima have not been able to get it together. I think Paja is right we need to do something. And that something is all hang together. It will take some major action....T-Shirts are cool. I don't think locals can keep all of us open and running through out the year....too many of us now. But word of mouth to tourists has always been what works for us.

It is a long time until Spring and that's what everyone is holding out for....kinda scary as who knows what Spring and Summer 2008 will bring. We still have 4 months to go until then.....and let's not forget retail shops, art galleries, etc., etc.

I have a picture in my mind of restaurants at Grand Blvd., Silver Sands, Destin Commons....not quite sure about Bay Town, that they will be packed for Spring and Summer. This will put every restaurant and retail shop from one end of 30A to the other at jeopardy. Dare I think what fall and winter will be like after a summer of the above. As SoWallers we can help each other and I am so thankful for each one of you who have helped get us through so far. :bow::bow::bow:

Consistency is the only thing that will keep businesses going. This one week is great and the next slow as molasses just will not hold a business together. By putting this on the SoWal Board we are beginning something. Let's do it together even if it is one step at a time.

SoWallers YOU are a force that can get the word out..... and we all thank you for your support!

:wub::bow::welcome:Kat, Doug, Jamie, Chris, Kelly, CR, Natalia, Sharon, Chef John, Sous Chef Robert and our new Kitchen Helper John!

P.S. I don't think any of us should feel guilty if we occasionally go over to Grand Blvd., etc. to dine with our family. Kalie made fantastic grades and we ate at Sushi Rocks per her request. They were wonderful and she was happy! Let's face it some of these restaurants off 30A ARE good!

[Indigo Jill]

I have wanted to get together with restaurant owners for about 6 months now to discuss this, but with Doug's health delima have not been able to get it together. I think Paja is right we need to do something. And that something is all hang together. It will take some major action....T-Shirts are cool. I don't think locals can keep all of us open and running through out the year....too many of us now. But word of mouth to tourists has always been what works for us.


I think it boils down to the fact that locals just don't have the discretionary income anymore for extras as so many local's livelihoods are tied to the real estate market, directly and indirectly.

I've always said, this run up in the real estate market will create a domino effect, and I think that is exactly what we are seeing right now, for restaurants and those businesses (mine included!) that provide products and services that can be lumped into the "life's little extras" category, not necessities.

Throw in the increase in gas costs (and increased gas costs will have to be passed on to the customer as businesses will have to increase their prices) and insurance costs, and the fact that the holidays are right around the corner and ... poof, no one can afford to eat out much if at all. For the mom and pop restaurants, trying to offer a consistent product becomes really difficult in this climate as corners have to be cut most times (less staff, less turnover in product etc. etc.) and then the customer experience suffers, discouraging repeat visits. It's a vicious cycle and I think, now with all the national brands in the area, we are going to continue to see independent restuarants close - very depressing.

Never underestimate the power of brand, folks. Just where we are at now - there is no turning back.

[Indigo Jill]

Regarding the Taste of 30A, I think it is a great idea, but was long ago unimpressed with the event having so many non-SoWal resturants, and so few 30A restaurants. They brought in guest chefs and restaurants from other states, rather than featuring the local chefs. Perhaps if the former leaders of the event were fired, the event would be better.

The Taste of 30A the first year or two was really great.

From what I understand, the reason it was changed to what it is now (are they even still doing it??) was because some of the participating chefs/restaurants weren't pleased with the exposure they were getting for participating - or something like that - and after the first year or two, stopped participating. It has been awhile so I don't quite remember what it was exactly. But basically, the whole spirit of the event eroded so they changed directions. That was during the high times, though - when you could get away with having an ego. Maybe it would work now with the reality of the area being what it is.

[scooterbug44]

I think it boils down to the fact that locals just don't have the discretionary income anymore for extras as so many local's livelihoods are tied to the real estate market, directly and indirectly.


You may not be able to dine extravagantly, but you can still eat at & support many great local restaurants without breaking the bank. The $8 Amore lunch special of 1/2 a pizza and a salad feeds me for 2 meals - $4 for a healthy lunch isn't hard to scrounge up, it's practically the same as a gallon of gas. Many of the restaurants have tapas, bar menus, and specials, so you can support your favorite eateries without draining your bank account.

Telling visitors about great places so they don't go to chain restaurants because they don't know about the alternatives and dining out yourself (even if it's a happy hour special) is the best way to keep the restaurants going.

[Indigo Jill]

You may not be able to dine extravagantly, but you can still eat at & support many great local restaurants without breaking the bank. The $8 Amore lunch special of 1/2 a pizza and a salad feeds me for 2 meals - $4 for a healthy lunch isn't hard to scrounge up, it's practically the same as a gallon of gas. Many of the restaurants have tapas, bar menus, and specials, so you can support your favorite eateries without draining your bank account.

Telling visitors about great places so they don't go to chain restaurants because they don't know about the alternatives and dining out yourself (even if it's a happy hour special) is the best way to keep the restaurants going.

Very very true, SB. There are always ways to still be able to dine in your favorite restaurants. In the restaurant business, though, the concept of "every little bit helps" can only sustain a place for so long. If the majority of a restaurant's patrons are ordering tapas or a sushi roll or two during the buy one-get one free happy hour, and not dinner from the a la carte menu, they aren't going to be able to make it very long.

[scooterbug44]

That was just a suggestion of how to help them along - as you said, in the long run, they need you and many visitors dropping $ which is why you need to spread the word about how wonderful they are!

[Walt]

So, I hope that I have not come off as Doomsday, that was not my intention. All I am saying is that we all need to remember this is a tourist town, and yes the economy is bad, and yes the pie is cut into many pieces, but the restaurants of 30A (and Sowal) are a gem that many towns don't have, there are wonderfully locally owned businesses up and down 30A, and minus a Starbucks or two and one subway and there are no cookie cutter corporations, and I think that is worth organizing a campaign around. Now what that means I don't know, but I am willing to participate in finding out.

(As Rapunzal brought up) I lived in Austin when the Keep Austin weird campaign was conceptualized and I think a campaign about 30A would be good for the area. "Keep it on 30A, or Keep it local or something, or of course including all of Sowal. (Keep South Walton local)

There are tons of great things we can do that do not include accepting local businesses closing. I am not against chains or corporations, but 30A offers so much more and we need to get people thinking about that.

The taste of 30A was a great idea, progressive dinners would be fun, or everyone offering a theme for a month like game meats for the month of November. It is beautiful out there.

[ItzKatzTime]

Telling visitors about great places so they don't go to chain restaurants because they don't know about the alternatives and dining out yourself (even if it's a happy hour special) is the best way to keep the restaurants going.

BINGO!

scooterbug....it's really always been about word of mouth. Back in 1995 when we first opened D&K's Little New Orleans Cafe where Tango has been now...longer then we were, everyone laughed at us and thought we were crazy...that we wouldn't make it in the "Boon Docks" :idontno::funn: I'm sure Cafe Tango can get a big laugh at that too....as their clientel is incredible! We were called the "Match Box Cafe"....but the talk around town, the consistent word of mouth kept us not only busy but a reservation list up to 3-5 weeks out. It helped to have only 9 tables.:blush:;-)

Well, we've done it again with the "New and Renovated D&K's" and we've been pounded pretty hard by some....but we're still going and I look to the future with bright hopes. When we have no room left on those busy nights we send to other restaurants....sometimes calling ahead for them. AND, others do that for us too! Thank you so much, you know who you are!!!!

I only wish we could have been more open sooner. Yes, the real estate market set off the domino effect. Owners knew it was coming but just dealing on a day to day basis keeping a restaurant open you sometimes lose sight of the big picture. Well, we now find ourselves in the big picture with a huge frame around us.

Bless each and everyone of you out there....let's keep the line of communication open. We at D&K are really trying to work on Specials, as I know many of you are....so let's stick together and help when we can! I do know that all my Christmas shopping will be done in our area. I can't say that for a teenage daughter....although she's been doing pretty well.

It's the month of THANKSGIVING so anyone who needs help please feel free to let someone know!!!!!:wub::wub::wub:

[SGB]

I have wanted to get together with restaurant owners for about 6 months now to discuss this, but with Doug's health delima have not been able to get it together. I think Paja is right we need to do something. And that something is all hang together. It will take some major action....T-Shirts are cool. I don't think locals can keep all of us open and running through out the year....too many of us now. But word of mouth to tourists has always been what works for us.


How about creating a nice booklet of the restaurants in the 30A area, with a map? It should include all the restaurants, not just those that pay to advertise. We have a notebook in our rental house where we put information about the area and plastic sleeves that hold menus we collect from the restaurants we go to. I also have a list in the front of the notebook of our personal favorites, all along 30A. It is hard to keep up with the opening and closing of restaurants although I'm constantly trying to remove or add menus when I can. (I need a new one for D&K, the one I had has disappeared!) If there was a nice booklet with consistent information, that summarized the type of food, a food price range, and setting or environment, and is easily kept up to date, all the the rental companies would be eager to place them in their houses. Perhaps one page per restaurant with photos, samples of the menu, etc. I know there are menu books available already, but I think they are in the whole Destin/Sowal area, and aren't very informative.

The renters that I talk with aren't generally very interested in going to Sandestin for dinner. They'd rather know about and frequent the restaurants that are closer to the house (our rental house is in Seagrove). They are usually pretty tired after a day at the beach and don't want to go far. At our house, we usually have families with small children, so casual places that the adults can get good food, but that don't mind kids and will put together kid food, are the most asked about. In my experience, they aren't very interested in chain restaurants that they can go to at home. The great restaurants in the area are part of what makes it special and keeps bringing people back here. If they close up, then we're just another beach destination and those tourist dollars go elsewhere.

[Indigo Jill]

That was just a suggestion of how to help them along - as you said, in the long run, they need you and many visitors dropping $ which is why you need to spread the word about how wonderful they are!

YES - keep on spreading the word is the best route for sure, especially to the snowbirds now and tourists in the on season and until locals can find their footing again in the wake of the new economy here. Maybe restaurants should consider banding together to do some marketing? Marketing costs can be huge - but if you all pool your money together, and band together, you may be able to stretch your marketing/advertising dollar!

I'm not trying to be doomsday - I'm just frustrated that people lost their minds with the whole real estate run up which has really changed the dynamic of the area.

[cp]

Why anyone would go to a chain in Destin or PC down there is beyond me, I really tryed back in Sept. when my friends came down to direct them to D& K's and others. In the end they went to a chain close to their condo.How boring is that??

[Indigo Jill]

Why anyone would go to a chain in Destin or PC down there is beyond me, I really tryed back in Sept. when my friends came down to direct them to D& K's and others. In the end they went to a chain close to their condo.How boring is that??

As I said earlier, never underestimate the power of a brand. A popular brand has the power - it is a truly unbelievable thing.

In that thread, if someone can figure out how to "brand" the restaurants of 30A as a group - think outside the box here 30A restauranteurs - you could generate interest away from the big brands that have recently moved in.

[Walt]

As I said earlier, never underestimate the power of a brand. A popular brand has the power - it is a truly unbelievable thing.

In that thread, if someone can figure out how to "brand" the restaurants of 30A as a group - think outside the box here 30A restauranteurs - you could generate interest away from the big brands that have recently moved in.


Exactly Indigo Jill now... how to do that

[rapunzel]

How about something like -- 30-A, Where the old ways are the new ways.

We were watching this documentary about Wal-Mart the other night -- about how some funky small towns were trying to keep out chains and Wal-Mart came in and used freedom and property rights and ads with images of Nazis burning books to overturn the laws against chains. The conclusion of the documentary was that what attracted people to these mom and pop enclaves was the spirit of community they embodied, and that they begin to decline when the chains come in and the mom and pops close, but the growth trend is toward the mom and pops, the places that are a little off-beat and different.

So, while the rest of the country looks more and more the same, like the Geography of Nowhere, people will be attracted to the places with a sense of place.

As far as branding the restaurants -- well, there is this call in show about food on the radio every afternoon in New Orleans hosted by Tom Fitzmorris. New Orleanians are obsessed with good food, and are quick to point out that the food in every other city or town in the country with the exception of New York and to a lesser extent Chicago is pathetic. There is one other exception mentioned -- 30-A. There is a such thing as foodie tourism. Further, the reputation of the "brand", or the seeds of it, are already there to be built upon.

[Jonathan]

So sorry to hear about Coco's. We really love eating there.

[olive]

I like the direction you are going. There are some of the most talented chefs and service staff you can find on 30A. Am and I plan our vacations around where we want to eat. I'm sure we are not the only ones.

I also like Indigo Jill's idea on collaborative marketing. Advertising is very expensive and something like that could definitely help. One of the things we love about this area is how all of the restaurants tend to work together. We lend each other supplies especially during the off-season. We also tend to be very open to giving advice and support. I think that sets this area apart and could make a collaborative markeing effort successful.

How about something like -- 30-A, Where the old ways are the new ways.

We were watching this documentary about Wal-Mart the other night -- about how some funky small towns were trying to keep out chains and Wal-Mart came in and used freedom and property rights and ads with images of Nazis burning books to overturn the laws against chains. The conclusion of the documentary was that what attracted people to these mom and pop enclaves was the spirit of community they embodied, and that they begin to decline when the chains come in and the mom and pops close, but the growth trend is toward the mom and pops, the places that are a little off-beat and different.

So, while the rest of the country looks more and more the same, like the Geography of Nowhere, people will be attracted to the places with a sense of place.

As far as branding the restaurants -- well, there is this call in show about food on the radio every afternoon in New Orleans hosted by Tom Fitzmorris. New Orleanians are obsessed with good food, and are quick to point out that the food in every other city or town in the country with the exception of New York and to a lesser extent Chicago is pathetic. There is one other exception mentioned -- 30-A. There is a such thing as foodie tourism. Further, the reputation of the "brand", or the seeds of it, are already there to be built upon.

[30A Skunkape]

Maybe we should do what they do in New Orleans and have a SoWal Eat Club. A group goes to a chosen restaurant every month, and the chef prepares a special meal with wine pairing for a flat fee. Here is a link to how it works in NOLA: http://www.nomenu.com/EatClub/index.html

We could start very simply and limit ourselves to independent operations that would like to have us. :wave:

[kurt]

I'm thinking more about what we can do. Don't forget the simplicity of this dining forum. Keep posting reviews and info about local restaurants. Also there are quite a few restaurants with reps that post here and they are quite successful.

[olive]

:wub:SoWal has been great to Amore'!:wub:

I can't tell you how much we appreciate it.

[peapod1980]

I just wanted to say that when we brought 2 couples with us last weekend to Mountainfilm, they were forewarned that much of our weekend was planned around meals, no lie. We took them to Borago, Fabrice, Red Bar, Hurricane, Amore and Hibiscus. That list alone encompasses some of the best food 30A has to offer, and the variety is wide. On the way home, I posed the question: what was the best thing you had to eat all weekend? My point being, we had a lot to talk about after all the good things we ate. Please--stay here and eat here!
P.S. Why had I never heard anything about the corn fritters at Hurricane?! They changed my life!

[rapunzel]

I'm thinking more about what we can do. Don't forget the simplicity of this dining forum. Keep posting reviews and info about local restaurants. Also there are quite a few restaurants with reps that post here and they are quite successful.

I'm trying to get Skunky to blog about food -- he even took notes at Criolla's last weekend.

Beyond that, what about some sort of rating system? Like a Zagat style democratic restaurant review, with a few spot-on comments added, that could be printed up yearly and distributed to tourists and locals alike. It seems like this board would be the perfect place to launch that sort of effort. Of course, this might not work out great for the tourist trap places -- but there aren't many of those and it's the bad experience like that that drives people to the chains, anyway.

[scooterbug44]

I think Kurt is right in trying to keep it as simple as possible.

Repeated rave reviews and taking guests to all your favorite places and steering them away from the chains will go far!

I think a Sowal list of favorites would be great, as well as notes like kid-friendly, takes reservations, vegetarian meals etc, but a rating system would rapidly devolve into personal preference wars IMO.

[kurt]

I'm trying to get Skunky to blog about food -- he even took notes at Criolla's last weekend.

Beyond that, what about some sort of rating system? Like a Zagat style democratic restaurant review, with a few spot-on comments added, that could be printed up yearly and distributed to tourists and locals alike. It seems like this board would be the perfect place to launch that sort of effort. Of course, this might not work out great for the tourist trap places -- but there aren't many of those and it's the bad experience like that that drives people to the chains, anyway.

Great ideas!

[TableFiveChef]

Why Does it have to be just 30-a restaurants? We should try to support small businesses in the area as a whole! SoWal is so much more than just 30-a!

[ItzKatzTime]

I'm thinking more about what we can do. Don't forget the simplicity of this dining forum. Keep posting reviews and info about local restaurants. Also there are quite a few restaurants with reps that post here and they are quite successful.

This is where we've had such success....you are so right Kurt!:clap::clap:

[cp]

I :wub:reading Skunky's food reviews!!!!

[Curtis]

IMO, the chains give all business issues to consider. Above all, and they to realize it, is that there is no stretch of real estate like 30-A. It is key to the success of the business on and around it. Individually owned shops and restaurants are what create the look and feel of this community. It is what brought us here to open an art gallery. The chains can't create it so we need to exploit it from a marketing standpoint.

Would it be wise for restaurants and local business to partner and do an annual event so attention is given to 30-A in this regard? Does any business organization currently exist for 30-A business? I realize that Seaside and the bigger developments have large events due to their tourist volume and marketing budgets, but what about the smaller business that flank these larger developments? The Champagne Shopping Tour is the only event I am aware of that shuttles people the entire stretch of 30-A so to see what it offers. Maybe an event with both local business and restaurants intertwined would work?

Each business could possibly team up with an area restaurant to do a tasting. I've always entertained the idea of doing an event with Cafe Tango being that they are across the street.

Marketing Ideas:

Scenic 30-A
Where Imagination Still Lives

Scenic 30-A
Better Ways - Better Days


Scenic 30-A : Magnificent Miles
Fine Food - Fine Art - Fine Times

Area business could possibly tent their parking lots, bring out the local musicians, and let the flavor of the area be seen and tasted while enjoying perfect weather?

Just thinking aloud. I'm relatively new to the area, has this or anything similar been tried before?

[browndog]

I have a quick minute and want to interject; the TDC would be able to promote an event that would be within the Autumn Tides program... we just have to be creative. We should set up a meeting with some of the people who are truly gung ho about making something happen collaboratively.

[Miss Kitty]

IMO, the chains give all business issues to consider. Above all, and they to realize it, is that there is no stretch of real estate like 30-A. It is key to the success of the business on and around it. Individually owned shops and restaurants are what create the look and feel of this community. It is what brought us here to open an art gallery. The chains can't create it so we need to exploit it from a marketing standpoint.

Would it be wise for restaurants and local business to partner and do an annual event so attention is given to 30-A in this regard? Does any business organization currently exist for 30-A business? I realize that Seaside and the bigger developments have large events due to their tourist volume and marketing budgets, but what about the smaller business that flank these larger developments? The Champagne Shopping Tour is the only event I am aware of that shuttles people the entire stretch of 30-A so to see what it offers. Maybe an event with both local business and restaurants intertwined would work?

Each business could possibly team up with an area restaurant to do a tasting. I've always entertained the idea of doing an event with Cafe Tango being that they are across the street.

Marketing Ideas:

Scenic 30-A
Where Imagination Still Lives

Scenic 30-A
Better Ways - Better Days


Scenic 30-A : Magnificent Miles
Fine Food - Fine Art - Fine Times

Area business could possibly tent their parking lots, bring out the local musicians, and let the flavor of the area be seen and tasted while enjoying perfect weather?

Just thinking aloud. I'm relatively new to the area, has this or anything similar been tried before?

I love all the brainstorming. I especially was drawn to Curtis's last idea and thought why couldn't this be a monthly event, rather than just tying into Autumn Tides? How successful is the Champagne Tour in the Spring? I wonder if WC, Seaside or any of the other large communities might help market an idea like this?

I think that many of the owners that rent on here already do this, but having a binder with the menus of local restaurants is a big hit at my place. My guests are always thanking us for this feature. I also have tabs for shopping, art, fitness and local recreation. This would be a good start for promoting the uniqueness of 30A and the immediate area.

Losing CoCo's will be like losing a good friend. :(

[rapunzel]

Maybe we should do what they do in New Orleans and have a SoWal Eat Club. A group goes to a chosen restaurant every month, and the chef prepares a special meal with wine pairing for a flat fee. Here is a link to how it works in NOLA: http://www.nomenu.com/EatClub/index.html

We could start very simply and limit ourselves to independent operations that would like to have us. :wave:

I like the Eat Club idea, but I think a twist is needed. I'd want to ask the restauranteurs on the board which month is the hardest for them vis a vis making it through the off season. Pick that month, and have something like Feed me, Wine Me February....a series of Eat Club type dinners where the chefs can showcase their talents, and make it a sort of civic duty to attend a couple. The SoWal Restaurant Association could organize the event, so that there would be some organization. And I know that sort of event would have attracted me down for a week or weekend when I was living elsewhere.

And as for eating local, this thread has made me not want to eat the spaghetti bolognese I'm cooking....I want Amore. I'm hanging up my apron tomorrow night and going out for some carpaccio and a big ole caesar salad!:wub:

[Miss Kitty]

Punz...I think Amore is closed on Tuesdays now. :idontno: But like your vigor! I wish to say I meant "monthly" during the off season for the 30A idea.

[Dune-AHH]

When I'm travelling / vacationing, I'm always motivated to seek out where the LOCALS EAT-DANCE-PLAY-HANG-OUT ... It's a way of feeling "with it" and being "semi-secure in choice" without resorting to familiar chains.

SoWal.com is a superb source of that kind of information. BUT ... there are still MANY people in the world who aren't into computers and message boards, etc. so the PRINTED WORD continues to be important.

Nobody has any spare $$ to spend on advertising or costly promo efforts right now. But...Wondering where is there an existing budget?? :idontno:
The Chamber or TDC?? Could/Would they devote some existing promotion print $$ to publishing SoWal.com Dining & Food Forum (ala Zagat's) updated on a Quarterly basis...and distribute to Rental Companies, etc. ???

[ItzKatzTime]

How about something like -- 30-A, Where the old ways are the new ways.

We were watching this documentary about Wal-Mart the other night -- about how some funky small towns were trying to keep out chains and Wal-Mart came in and used freedom and property rights and ads with images of Nazis burning books to overturn the laws against chains. The conclusion of the documentary was that what attracted people to these mom and pop enclaves was the spirit of community they embodied, and that they begin to decline when the chains come in and the mom and pops close, but the growth trend is toward the mom and pops, the places that are a little off-beat and different.

So, while the rest of the country looks more and more the same, like the Geography of Nowhere, people will be attracted to the places with a sense of place.

As far as branding the restaurants -- well, there is this call in show about food on the radio every afternoon in New Orleans hosted by Tom Fitzmorris. New Orleanians are obsessed with good food, and are quick to point out that the food in every other city or town in the country with the exception of New York and to a lesser extent Chicago is pathetic. There is one other exception mentioned -- 30-A. There is a such thing as foodie tourism. Further, the reputation of the "brand", or the seeds of it, are already there to be built upon.

PUNZY I think you have hit the nail on the head.....so true about New Orleanians and their obsession with great food! I love the "FOODIE TOURISM" and that is where we'ved tried to be focused at D&K's....but that comes from years of living and dining in New Orleans and surrounding Parrishes...and then those secret places so far out you need a guide to get you there. It's not totally about the food....there has to be attitude with your food!

Hmmm that gives me an idea about bringing in some peeps (SKUNKY?) from New Orleans and surrounding area to give a talk of sorts about the whole concept of NOLA dining and what they offer to their clientel that we don't. We all have different cusines....but the concept is the same.

I love it....Foodie Tourism!!!!! And I'm loving this thread more and more! Good idea to "GET OUT OF THE RESTAURANT BOX" Indigo Jill! Okay we're on a roll now!!!! Marketing together is a great way to start!:clap::clap::clap:

:bow::bow::bow:Everyone has such great idesa!!!!

[jdarg]

(As Rapunzal brought up) I lived in Austin when the Keep Austin weird campaign was conceptualized and I think a campaign about 30A would be good for the area. "Keep it on 30A, or Keep it local or something, or of course including all of Sowal. (Keep South Walton local)

There are tons of great things we can do that do not include accepting local businesses closing. I am not against chains or corporations, but 30A offers so much more and we need to get people thinking about that.

The taste of 30A was a great idea, progressive dinners would be fun, or everyone offering a theme for a month like game meats for the month of November. It is beautiful out there.

I love the Austin campaign, and Louisville copied it with success. It "branded" the local independents through advertising, t-shirts, koozies,etc. Also, it is an ongoing campaign that we would keep alive, not just a one shot deal like a 'taste of" . Personally, we have never thought those "taste of" events were worth our time- do people ever go to them and start flocking to the representing restaurants? A successful campaign is going to have to be smack in the tourists' faces, and a taste of or locals dining events won't do that, although they could be a supplement to get a buzz going.

Our local restaurants and businesses need to be marketed in a way that makes them clearly recognized as superior and more desirable than chains. WE already know that they are superior.

[ItzKatzTime]

[QUOTE=Curtis;313571]IMO, the chains give all business issues to consider. Above all, and they to realize it, is that there is no stretch of real estate like 30-A. It is key to the success of the business on and around it. Individually owned shops and restaurants are what create the look and feel of this community. It is what brought us here to open an art gallery. The chains can't create it so we need to exploit it from a marketing standpoint.
QUOTE]

:clap::clap::clap:
Curtis love your thinking! And I already thought you and Tango were doing something together as I see a lot of cars on both sides at times!
:clap::clap::clap:

[ItzKatzTime]

[QUOTE=jdarg;313605]I love the Austin campaign, and Louisville copied it with success. It "branded" the local independents through advertising, t-shirts, koozies,etc. Also, it is an ongoing campaign that we would keep alive, not just a one shot deal like a 'taste of" . Personally, we have never thought those "taste of" events were worth our time- do people ever go to them and start flocking to the representing restaurants? A successful campaign is going to have to be smack in the tourists' faces, QUOTE]

You are right on jdarg....it has to hit smack in the face or it will go over their heads. People are so busy today and tend to do what is convenient....I do it. Sometimes I have no choice BUT to do what is convenient....so let's throw that in the pot. :scratch: Can we keep our charm and be convenient too???

Remember the old Grayton Beach Slogan....Great Dogs Weird People!

[Indigo Jill]

An idea - get a Restaurants of 30A organization formed. Appoint someone to orchestrate (during the high season and off season for snowbirds), a weekly or bi-weekly progressive dinner where you rent out the soon-to-be operational "Blue Bus of 30A" which can pick up diners at one end of 30A and eat their way down 30A - an cocktail here, an appetizer at the next stop, a first course at another, second course at another ... and keep on going down the line.

[olive]

Punz...I think Amore is closed on Tuesdays now. :idontno: But like your vigor! I wish to say I meant "monthly" during the off season for the 30A idea.

Correct. Closed Monday and Tuesday.

Thanks, Punzy!

[Curtis]

:clap::clap::clap:
Curtis love your thinking! And I already thought you and Tango were doing something together as I see a lot of cars on both sides at times!
:clap::clap::clap:

Hey Kat,

We reserve the gallery for weddings, private events, etc. That's why the cars are on both sides of the road. :wave:

[tistheseason]

The way I see it, restaurants in the area have 3 distinct target markets.

1. Locals. I like Indigo Jills Idea or the Eat Club.

2. Owners and frequent visitors. I think Skunky's new blog will be great! :clap::clap: I can't wait to read it

3. Random tourist. I really think the key to getting the random tourist to eat at the local restaurants is to print an updated book of menus and give them free to people to put in their rentals. Could the newly formed Sowal Independant Restaurants Assoc. put this on their TO DO list?

[StinkysFishCamp]

Count Stinky's in as well! Please keep us informed or if there is anything we can do to help get things going!
Sorry Coco's

[jdarg]

The way I see it, restaurants in the area have 3 distinct target markets.

1. Locals. I like Indigo Jills Idea or the Eat Club.

2. Owners and frequent visitors. I think Skunky's new blog will be great! :clap::clap: I can't wait to read it

3. Random tourist. I really think the key to getting the random tourist to eat at the local restaurants is to print an updated book of menus and give them free to people to put in their rentals. Could the newly formed Sowal Independant Restaurants Assoc. put this on their TO DO list?

I think frequent visitors and the random (read annual repeat) tourists are the target market here. The locals are aware of our great restaurants and are eating out as much as their schedules and pocketbooks will allow. The tourists that come back faithfully to 30A every year are the ones that need to be shown that there are restaurants up and down 30A. Many of them never venture a mile further from their vacation rental. I speak from experience- we never left Grayton when we were on vacation. I had no idea what restaurants were out there, and had no easy way of finding out. Geez- I was on vacation- didn't want to do research!

Now if I had had a real restaurant guide (not that cute hand drawn deal that we saw every year- no offense, but it never swayed us to do anything different), I might have taken the guide down to the beach and perused it while turning into leather in the hot sun. Maybe by 5 pm I would have made a decision about dinner.

[TableFiveChef]

I think a SoWal Seafood Festival would be great way to show off the wonderful bounty of the Gulf of Mexico and local farmers. Also a great way to bring local artist and chefs together doing what they do best. Preparing Fresh Seafood in imaginative ways! I think we can really establish the culture of this wonderful area under one groove. Couldn't you see it: Beautiful fall Saturday somewhere in Pt. Washington eating ice cold Apalachicola oysters with Lemons grown by Hydrostan or A girl named Toni while having a cold beer jamming out to Dread Clampitt! Or a nice piece of Fried Triggerfish with some great homemade slaw! I could go on and on but in the late 70's and early 80's the Destin Seafood was an event that brought a community together! Unfotunately it is no longer acceptable in my book but the early years were nothing but fresh local seafood, great music and cold beer on the Destin Harbor. For the people who lived here back then you know what I am talking about! Just some thoughts.........

[jdarg]

I think festivals and other one day/weekend events are nice, but they are not going to hit the market that needs to be hit, since all the visitors aren't here on one weekend. There are so many events every weekend here- I honestly think that this area is almost "over-evented". There are several every weekend, and that leads to burnout. We are suffering from it at my house - since we are still new residents, I feel like I need to get us out and about and go to some of these festivals. After the first 6 months, I gave up and just went to the ones that came with high recommendations.

I bet the Destin seafood festival was fun "back in the day". Now, in addition to being less than what it used to be, I'm sure it competes with at least 2 or 3 other area events.

[goodwitch58]

I think a SoWal Seafood Festival would be great way to show off the wonderful bounty of the Gulf of Mexico and local farmers. Also a great way to bring local artist and chefs together doing what they do best. Preparing Fresh Seafood in imaginative ways! I think we can really establish the culture of this wonderful area under one groove. Couldn't you see it: Beautiful fall Saturday somewhere in Pt. Washington eating ice cold Apalachicola oysters with Lemons grown by Hydrostan or A girl named Toni while having a cold beer jamming out to Dread Clampitt! Or a nice piece of Fried Triggerfish with some great homemade slaw! I could go on and on but in the late 70's and early 80's the Destin Seafood was an event that brought a community together! Unfotunately it is no longer acceptable in my book but the early years were nothing but fresh local seafood, great music and cold beer on the Destin Harbor. For the people who lived here back then you know what I am talking about! Just some thoughts.........

Reminds me of how wonderful Arts Quest used to be at Eden...before it was moved to Baytowne where it became "just another art show"--I, and most of my friends don't go any more. It became the art show version of a "chain".
I am glad peeps are thinking of ways to preserve local...just hope it is not too late already.

[Dune-AHH]

I think a SoWal Seafood Festival would be great way to show off the wonderful bounty of the Gulf of Mexico and local farmers. Also a great way to bring local artist and chefs together doing what they do best. Preparing Fresh Seafood in imaginative ways! I think we can really establish the culture of this wonderful area under one groove. Couldn't you see it: Beautiful fall Saturday somewhere in Pt. Washington eating ice cold Apalachicola oysters with Lemons grown by Hydrostan or A girl named Toni while having a cold beer jamming out to Dread Clampitt! Or a nice piece of Fried Triggerfish with some great homemade slaw! I could go on and on but in the late 70's and early 80's the Destin Seafood was an event that brought a community together! Unfotunately it is no longer acceptable in my book but the early years were nothing but fresh local seafood, great music and cold beer on the Destin Harbor. For the people who lived here back then you know what I am talking about! Just some thoughts.........

I think festivals and other one day/weekend events are nice, but they are not going to hit the market that needs to be hit, since all the visitors aren't here on one weekend. There are so many events every weekend here- I honestly think that this area is almost "over-evented". There are several every weekend, and that leads to burnout. We are suffering from it at my house - since we are still new residents, I feel like I need to get us out and about and go to some of these festivals. After the first 6 months, I gave up and just went to the ones that came with high recommendations.

I bet the Destin seafood festival was fun "back in the day". Now, in addition to being less than what it used to be, I'm sure it competes with at least 2 or 3 other area events.

You're BOTH right!!
I would agree that for our independently owned businesses to THRIVE...
Lots of folks (visitors & locals alike) must be Engaged via ongoing creative, cost & time efficient efforts.

Besides a menu publication in each rental unit (essential!)....

what else does nearly every visitor do as part of their Saturday-check-in routine?

:idontno: Go to Publix?

If so, maybe Watercolor Crossing would be amenable to hosting Saturday Sidewalk Samplers... courtesy of "The Allied 30A Restaurant Rotation".
On "Whatever" Weekly Rotation the Allied Restaurants schedule themselves, then THAT week's featured restaurant offers seasonal samples & copies of the local restaurant menu guide. :idontno:

[Dune-AHH]

Was just re-reading JDarg's comments re: "sitting on the beach reading a restaurant menu guide" ... would the beach chair rental crews would be willing to help distribute the guides to sun-worshippers?

[Walt]

I have a quick minute and want to interject; the TDC would be able to promote an event that would be within the Autumn Tides program... we just have to be creative. We should set up a meeting with some of the people who are truly gung ho about making something happen collaboratively.
Wow a lot can happen on this board I am excited!!!

Browndog ... Thanks for the offer. I am gung ho, there are so many good ideas floating around here I would love to sit down and get some ideas working.

Anyone else? Where and when?

[SHELLY]

I think it boils down to the fact that locals just don't have the discretionary income anymore for extras as so many local's livelihoods are tied to the real estate market, directly and indirectly.

I've always said, this run up in the real estate market will create a domino effect, and I think that is exactly what we are seeing right now, for restaurants and those businesses (mine included!) that provide products and services that can be lumped into the "life's little extras" category, not necessities.

Throw in the increase in gas costs (and increased gas costs will have to be passed on to the customer as businesses will have to increase their prices) and insurance costs, and the fact that the holidays are right around the corner and ... poof, no one can afford to eat out much if at all. For the mom and pop restaurants, trying to offer a consistent product becomes really difficult in this climate as corners have to be cut most times (less staff, less turnover in product etc. etc.) and then the customer experience suffers, discouraging repeat visits. It's a vicious cycle and I think, now with all the national brands in the area, we are going to continue to see independent restaurants close - very depressing.

Never underestimate the power of brand, folks. Just where we are at now - there is no turning back.

IJill has given a very good overview of the environment restaurants and other discretionary income places are going to have to consider going forward--it can't be ignored.

Continuing to do "business as usual" and expect it to 'pick up' come snowbird-spring break-summer tourist season would be at one's own peril.

The economy has taken a hammering (exhibit A: Goofer & My stock portfolios over the last few weeks :cool:) and folks who still find it in their budget to go on vacation will be more apt to cut back on food costs either by cooking themselves or seeking out lower-cost alternatives.

Paying $32 for a tuna steak dinner--that doesn't even include a starter salad--will be shunned in favor of a more "upscale" chain restaurant where that $32 not only includes a salad/soup starter, but with enough left over to include a glass of wine or a dessert. The end product at both places are the same--one walks out with a full tummy, but in one case the wallet is a lot lighter leaving the patron to choose what part of their vacation will make up for the additional cost.

The mind set of the local restaurants must be....what "value" am I offering these patrons for the additional money they will be spending? THAT is the important question.

A "Buy Local-Flag Waving-Rallying the Troops" campaign may shame some locals and repeat visitors into forking over their money...but it will not nearly have the same appeal to the majority of infrequent and seasonal visitors who are feeling the economic sting of an oncoming recession.

VALUE ADDED is the key. What value do those "other eating places" provide to their customer? What can we do that they do now and what can't they provide that we can? A strategy must include some sort of advertising with menus and pricing (folks are familiar with the prices they pay at the same restaurant chains in their city), people hate to be surprised to find that they have to pay an additional $6.50 for a mixed salad when they purchase a $32 tuna steak dinner. Most definitely service and good food is a must. Local restaurants may also have to rework their menus to provide more "low cost" choices to attract diners: daily prix fix menus, lunch specials that highlight the restaurant's cuisine, and inexpensive but chichi-sounding pasta or chicken dishes to attract a larger customer base. Of course changes like these will cut into the operating margins that we've been used to over the RE boom times; but the difference between staying in business and shutting down is liquidity--that means keeping the cash flow coming in until times get better.

I don't believe this current "rut" the economy is experiencing will be 'all better' by Spring 2008. IMO it is extremely risky for any restaurateur to hang their hat on that sunny outlook. The competition that positions itself to survive when economic times are tough is going to win in the end.


.

[InletBchDweller]

This thread has taken a turn - for the better!!!!:clap:
I am not a critic but I know what I like....:wub:

I agree with JDarg, the old hand written menu guide just does not do it for me either. With all the resources around here we need something that looks good. When I go to a new town I am always picking up whatever I can to see where to go and eat.
Rapunky was right.....I like a zagat type rating. Maybe 1-5 starfish (or someother symbol) to rate the places. Publish a "best of" every year.

Best crab cakes
best gumbo
best pizza
best scallops
best....yall get the picture....:clap:


I dont know how I could help but I will.....

[Walt]

Each business could possibly team up with an area restaurant to do a tasting. I've always entertained the idea of doing an event with Cafe Tango being that they are across the street.

Curtis, we would love to do something. Perhaps a progressive dinner starting at your gallery with tapas under a tent live music and champagne. and then maybe more apps at another spot where an artist and restaurant team up kind of like a food, wine and art tour. Just an idea. It is late we can keep thinking and then sit down and talk.

[Dune-AHH]

Hey! Paula Deen got her start "Takin' it To the Customer"!

I see ... (insert crystal ball smiley here)
.
.
.
Kat driving a Seafood Dip Wagon up & down the beach
.
.
and...
.
.
oh wait...
.
.
.
JDarg keeps hijacking it! :biggrin:

[elgordoboy]

IJill has given a very good overview of the environment restaurants and other discretionary income places are going to have to consider going forward--it can't be ignored.

Continuing to do "business as usual" and expect it to 'pick up' come snowbird-spring break-summer tourist season would be at one's own peril.

The economy has taken a hammering (exhibit A: Goofer & My stock portfolios over the last few weeks :cool:) and folks who still find it in their budget to go on vacation will be more apt to cut back on food costs either by cooking themselves or seeking out lower-cost alternatives.

Paying $32 for a tuna steak dinner--that doesn't even include a starter salad--will be shunned in favor of a more "upscale" chain restaurant where that $32 not only includes a salad/soup starter, but with enough left over to include a glass of wine or a dessert. The end product at both places are the same--one walks out with a full tummy, but in one case the wallet is a lot lighter leaving the patron to choose what part of their vacation will make up for the additional cost.

The mind set of the local restaurants must be....what "value" am I offering these patrons for the additional money they will be spending? THAT is the important question.

A "Buy Local-Flag Waving-Rallying the Troops" campaign may shame some locals and repeat visitors into forking over their money...but it will not nearly have the same appeal to the majority of infrequent and seasonal visitors who are feeling the economic sting of an oncoming recession.

VALUE ADDED is the key. What value do those "other eating places" provide to their customer? What can we do that they do now and what can't they provide that we can? A strategy must include some sort of advertising with menus and pricing (folks are familiar with the prices they pay at the same restaurant chains in their city), people hate to be surprised to find that they have to pay an additional $6.50 for a mixed salad when they purchase a $32 tuna steak dinner. Most definitely service and good food is a must. Local restaurants may also have to rework their menus to provide more "low cost" choices to attract diners: daily prix fix menus, lunch specials that highlight the restaurant's cuisine, and inexpensive but chichi-sounding pasta or chicken dishes to attract a larger customer base. Of course changes like these will cut into the operating margins that we've been used to over the RE boom times; but the difference between staying in business and shutting down is liquidity--that means keeping the cash flow coming in until times get better.

I don't believe this current "rut" the economy is experiencing will be 'all better' by Spring 2008. IMO it is extremely risky for any restaurateur to hang their hat on that sunny outlook. The competition that positions itself to survive when economic times are tough is going to win in the end.


.
Sage advice and hopefully perceived as the positive contribution that it is.

[InletBchDweller]

Sage advice and hopefully perceived as the positive contribution that it is.

I also agree with Shelly and her comment. Many times I have chosen a place to eat b/c they serve salad with the meal and I did not have to spend an extra $5 on it. These are not chains I am talking about either, just restaraunts East of 30-A in PCB.

[elgordoboy]

http://www.loopnet.com/xNet/MainSite/Listing/Profile/Demographics.aspx?LID=15015602&CID=&ItemIndex=4&NewItemIndex=&SearchResultID=317469135&ResultCount=5&FilteredSearchID=&FilteredResultCount=&PageNumber=1&PageSize=20&RecentlyViewed=true&PopupView=&PinProfileView=&NoBrandingView=&ID=&MatchedKeywords=&PgCxtGuid=710e8a9b-9b1b-486d-a3fc-7fdbd083b2e2&PgCxtFLKey=SearchResults&PgCxtCurFLKey=Profile&PgCxtDir=Lateral
If the link works and is accurate on the demographics maybe the number crunchers can get some useful info from it and make something good happen.

[ItzKatzTime]

Hey! Paula Deen got her start "Takin' it To the Customer"!

I see ... (insert crystal ball smiley here)
.
.
.
Kat driving a Seafood Dip Wagon up & down the beach
.
.
and...
.
.
oh wait...
.
.
.
JDarg keeps hijacking it! :biggrin:

lolabove::floor::funn:Dune-AHH I have done this....not with seafood dip but lunches. 12 at a time!:clap::clap::blink:
And if I ever have some seafood dip with me I would gladly stop and give jdarg dip and garlic bread. I love to deliver....the satisfaction of seeing smiles on people's faces is what makes me happy.

Long long time ago I used to deliver my desserts to houses in Seaside and many other spots along 30A. I drove a black jeep wrangler and I would always get caught at the beach in Grayton after my deliveries. I was so happy back then baking all morning and peddling pies all day......those were the days!

I've got to find those pictures of all of us running around Grayton in 1990 like a bunch of free hippies. I would love to make a poster out of all those pictures combined.

QUOTE from Shelly......the difference between staying in business and shutting down is liquidity--that means keeping the cash flow coming in until times get better.

I don't believe this current "rut" the economy is experiencing will be 'all better' by Spring 2008. IMO it is extremely risky for any restaurateur to hang their hat on that sunny outlook. The competition that positions itself to survive when economic times are tough is going to win in the end.

Okay let me get back to all this thinking....Shelly you said it.....as I think we are all becoming more aware that we cannot continue the way we have over the years. Competition is healthy....keeps you on your toes, makes you get OUT OF THE BOX, and serves as a motivator to raise the bar in all aspects of your business. The secret is not to let it take you by surprise....or too late!

[ItzKatzTime]

This thread has taken a turn - for the better!!!!:clap:
I am not a critic but I know what I like....:wub:

I agree with JDarg, the old hand written menu guide just does not do it for me either. With all the resources around here we need something that looks good. When I go to a new town I am always picking up whatever I can to see where to go and eat.
Rapunky was right.....I like a zagat type rating. Maybe 1-5 starfish (or someother symbol) to rate the places. Publish a "best of" every year.

Best crab cakes
best gumbo
best pizza
best scallops
best....yall get the picture....:clap:


I dont know how I could help but I will.....

:clap:IBD, what about if each restaurant gave a list of the very best things on their menu....with different categories, adding a best dish for the $! The problem with someone else making the decision about who has the best whatever is that with the diversity of people and their pallets they can be disappointed in what is listed as "the best". You would be surprised, or maybe not, how a regular onion or a shallot in a chicken salad can send people through the roof. Then there are some who like theirs chopped compared to finely diced. Or chuncky chicken salad compared to shredded chicken salad. :idontno: I'm only using Chix salad because there ar so many ways to make it.

I think I need to go to bed :yawn:....I might be getting way off the issue.:blink::roll::idontno:

nite:wub:Kat

[Mango]

It's a shame that Coco's is getting by day to day at this point.
To be perfectly frank, had it not been for this board, I wouldn't have noticed it in it's present location. I think the value that it added for some was a place to go to get some jumbos, gather with friends, and get decent food at an affordable price.

Families who were vacationing may not have even known it existed, but would they have gone anyway? It's not exactly in the most attractive commercial stretch of 98 IMO, and when you are on vacation and looking to dine out, in lieu of running to Publix and prepping a meal, and in the present economy, people will be looking for all the value they can get if they go out and spend their money, whether it be a gulf view, or a funn place where memories could be made. The same will apply to the off season visitors; ie; snowbirds.

My first thought when entering Coco's was there was a lot of unused space in a large area that could have been used more efficiently (like a large Bar area) to sitting at and enjoy margaritas or Dos Equis while maybe kids, or those not drinking, listened to some mariachi music or a local band. There was no local artwork on the walls that reflected the charm of the area either. Would have a more festive environment attracted more people there vs. the big chain?
It made a difference with a Mexican restaurant in my area that took over a spot that had a very high turn over in restaurants. The place is always packed, and their food is not the best Mexican around.

I may not have the popular opinion, but I am keeping it real.

[ItzKatzTime]

Doug and Kalie went there tonight after I told them about this thread. They said things were different....the server wonderful, but it must be at the point of the last food. :( Doug saw another local SoWaller there too.

We just wish them all the best in the future.

[Curtis]

We have had some success with the link below. I noticed that there are many great restaurants in the area that are not listed with the TDC. Their advertising is far reaching, we have seen some success with it and would recommend getting listed on their website. It's a start.

www.beachesofsouthwalton.com/restaurants_search.asp


Cafe Tango, we will have to get together and talk. Look forward to it.

[30A Skunkape]

Shelly-The value added is better food and drink along with better service. I think that people on vacation might be willing to spend a bit more if they knew they were going to get something freshly prepared and not a boil in bag pre-fab plate of junk ala Applebees. Also, professional waitstaff are worth a few extra dollars. If you doubt this, quiz your Olive Garden server on the best wine to go with your marinara after you reject the two they are required to memorize. With that said, our indy operators have to uphold their end of the deal and deliver the best food, drink and service possible. I know that 70% of the visitors here will pack up the kids and flock like zombies to Olive Garden, Applebees, Joes Crab Shack, Landry's Seafood and their ilk because they perceive quantity as a value instead of quality. The key is to get the message out to the 30% that we have some exceptional dining in the area that will enhance their vacation experience.

[scooterbug44]

I think Shelley's point was more that sometimes the ala carte menus can seem a little off-putting to people accustomed to more inclusive meals and possibly watching their finances. Even I was rather surprised the last time I was at Fish Out of Water and saw that a $30+ entree required a $7 side if you wanted anything besides garnish & your meat/seafood choice. (absolutely wonderful food BTW and $7 is minor added to the typical bill, but it was still odd).

I love the idea of a local dining guide! Perhaps instead of potentially contentious "best of" designations, each restaurant could have a blurb about their restaurant's philosophy/uniqueness and their signature/favorite dish. Often I 'forget to remember' certain restaurant/bar options.

[SGB]

How about creating a nice booklet of the restaurants in the 30A area, with a map? It should include all the restaurants, not just those that pay to advertise. We have a notebook in our rental house where we put information about the area and plastic sleeves that hold menus we collect from the restaurants we go to. I also have a list in the front of the notebook of our personal favorites, all along 30A. It is hard to keep up with the opening and closing of restaurants although I'm constantly trying to remove or add menus when I can. (I need a new one for D&K, the one I had has disappeared!) If there was a nice booklet with consistent information, that summarized the type of food, a food price range, and setting or environment, and is easily kept up to date, all the the rental companies would be eager to place them in their houses. Perhaps one page per restaurant with photos, samples of the menu, etc. I know there are menu books available already, but I think they are in the whole Destin/Sowal area, and aren't very informative.


Also, just having an 8.5 x 11 menu or other information sheet about your restaurant would make it that much easier to keep up the notebook we have for our guests. Often menus are such odd sizes, it makes it hard to put and display nicely in the notebook. You could make a page up for your restaurant and give them to the rental companies to pass out to their owners that have such notebooks. I have found that some of our guests write comments on the menu if they liked the restaurant so the next guest will see it. Of course, having a nice booklet would mean we wouldn't have to keep up with the menus.

[tistheseason]

Also, just having an 8.5 x 11 menu or other information sheet about your restaurant would make it that much easier to keep up the notebook we have for our guests. Often menus are such odd sizes, it makes it hard to put and display nicely in the notebook. You could make a page up for your restaurant and give them to the rental companies to pass out to their owners that have such notebooks. I have found that some of our guests write comments on the menu if they liked the restaurant so the next guest will see it. Of course, having a nice booklet would mean we wouldn't have to keep up with the menus.

It's funny -- we have that problem too. I wonder why it hasn't occurred to restaurants to be more "menu book" friendly when they print their menus!?!?!?

[tistheseason]

IMO, Sowal needs more family friendly, less expensive options. The area caters to people seeking family friendly vacations but the restaurants are more upscale. AND I LOVE THE UPSCALE RESTAURANTS. When I am there with my girlfriends. But when the whole family goes to the beach, we are hard pressed to get to one nice dinner out. Thus, we end up cooking at home. Perhaps some of the more upscale restaurants could have an "early bird" kids menu that they offer from 6 - 7 only. Just a thought. . . .

[ItzKatzTime]

Shelly-The value added is better food and drink along with better service. I think that people on vacation might be willing to spend a bit more if they knew they were going to get something freshly prepared and not a boil in bag pre-fab plate of junk ala Applebees. Also, professional waitstaff are worth a few extra dollars. If you doubt this, quiz your Olive Garden server on the best wine to go with your marinara after you reject the two they are required to memorize. With that said, our indy operators have to uphold their end of the deal and deliver the best food, drink and service possible. I know that 70% of the visitors here will pack up the kids and flock like zombies to Olive Garden, Applebees, Joes Crab Shack, Landry's Seafood and their ilk because they perceive quantity as a value instead of quality. The key is to get the message out to the 30% that we have some exceptional dining in the area that will enhance their vacation experience.

Skunky, Doug and I have been in the food industry here in South Walton since 1986-87 and from the early '90s until now we have always marketed to that 30%. We are by far not the only ones, the first ones or the best ones. From early on there was Paradise Cafe, The Lake Place, Criolla's, Bud & Alley's, Grayton Corner Cafe, Basmati's, then Sandors, Cafe 30A, D&K's Little New Orleans Cafe, Borago's, Picolo's & The Red Bar, Cafe Provence....then we moved to Grayton and became D&K's Beach Cafe to finally end up D&K Cafe after the renovation. There are so many more wonderful restaurants now....but I was just going back to the earliest restaurants (that my tired mind can remember)and what we all have done over the last 20 years.

Things have changed, people have changed....it sounds simple to market that we "collectively" have exceptional dining in this area that will enhance their vacation experience. Believe me I have been advertising this for so long it's become a mantra. And over the years Magazines, Newspapers, Food Critics, Radio, Televison and the News Chanels have sang the same tune. And it worked! Because it was true and we were all so unique and each offered a specialty cuisine to diners. And, I believe this to still be true. BUT, since the Real Estate Crash, the opening of bazillions of small and large restaurants in South Walton and westward towards Destin it has become a matter of convenience, curiosity and just maybe that we all like to try something new....definitely can't say it's because tourists and locals can get lunch/dinner less expensive at these new places. Now, don't anyone get their nose all bent out of shape....there are the small casual and charming cafe's and deli's that one can get a lunch for under $10.00 on and around 30A. We applaud them!!!!!!

So, my friend, we will keep on keeping on and continue to seek the smartest, most honest and creative way to market to locals and tourists. For us Halloween was fantastic...our ads worked, the buzz was out, and the $19.95 Special was a big hit. So big we are going to offer it every night now....Salad, Chef's Special Entree, and Dessert. More about that to come on another thread.

:clap:Skunky we value your opinions, your advice and your knowledge. Please keep it up! I hope you can understand my ramblings.:blush:

:wave:Kat;-)

[scooterbug44]

It's funny -- we have that problem too. I wonder why it hasn't occurred to restaurants to be more "menu book" friendly when they print their menus!?!?!?

Sounds like a quick and easy way to market to the tourists would be for the local restaurants to have 8.5x11 copies of menus available for renters to pickup and a thread whose ONLY content is pdfs of menus and updates of specials - no comments on menu items etc!

The only local places I can think of that are kid appropriate, have good food, and aren't a chain are Amore & Red Bar.

[Indigo Jill]

I don't know what the answer is to how you as a group can create a powerful brand (I'm trying to find the magic formula for my business!) but it will, as I stated before have to be truly-outside-the-box IMO.

All the ideas I've read here so far are good ideas, but my first response has been "that's already been done". Things like menus that are a standard size is something you all should consider doing NOW as you have customers on this board who have a direct line to potential customers (their renters) telling you that is what they want! That is golden in marketing you have this information. And, printing out a menu as they outline is a ridiculouosly low cost marketing piece that you can do today to get the ball rolling.

I hold to my position that locals aren't your core target demographic. Locals, from the perspective of cumulative purchasing power, don't at this point in time have the money to patronize your restaurants like we all used to be able to. And as JDarg said, all what ... 7300 of us if that?? ... already know who you are and I bet a lot of us have tried all the restaurants in Sowal at some point (The only two I haven't yet are D&Ks and Stinkys - but you all are on my list:D). Locals will continue to patronize those specific restaurants on each of our "favorites" lists so I guess what I'm saying is I don't think you should waste a lot of your marketing budget on us :D.

Target the tourists ... target the tourists...how? I'll leave that up to the restauranteurs to figure out!

[Walt]

So I just wanted to say that there have been some great suggestions and comments on this tread. But I wanted to kind of clear up my suggestion for restaurants to do some group marketing.

I do not think that the eateries of 30A are on the brink of being eaten up by the big chains. We had a great summer and are having a great fall, and customers are smart, there is space for all of us out there, but during our off season for as long a I can remember all Sowal businesses suffer, chains or mom and pop. Many of us have to fire professional staff that we have trained to account for the sharp drop in business that has been going on for years. As a matter a fact our "off season" is has become much much more active over the past 5 or so years. But.... I am the eternal optimist and I think that we can do something with all the talent in the area to draw tourists here during those slow months, and that was the initial idea.

I never lived there but from what I have heard Aspen used to almost shut down during the summer and now they have established a great summer tourism campaign and boom all year round. That is what I was suggesting, establishing a Sowal restaurant association to come up with ideas to get people here in the off season.

[goofer44]

IJill has given a very good overview of the environment restaurants and other discretionary income places are going to have to consider going forward--it can't be ignored.

Continuing to do "business as usual" and expect it to 'pick up' come snowbird-spring break-summer tourist season would be at one's own peril.

The economy has taken a hammering (exhibit A: Goofer & My stock portfolios over the last few weeks :cool:) and folks who still find it in their budget to go on vacation will be more apt to cut back on food costs either by cooking themselves or seeking out lower-cost alternatives.

Paying $32 for a tuna steak dinner--that doesn't even include a starter salad--will be shunned in favor of a more "upscale" chain restaurant where that $32 not only includes a salad/soup starter, but with enough left over to include a glass of wine or a dessert. The end product at both places are the same--one walks out with a full tummy, but in one case the wallet is a lot lighter leaving the patron to choose what part of their vacation will make up for the additional cost.

The mind set of the local restaurants must be....what "value" am I offering these patrons for the additional money they will be spending? THAT is the important question.

A "Buy Local-Flag Waving-Rallying the Troops" campaign may shame some locals and repeat visitors into forking over their money...but it will not nearly have the same appeal to the majority of infrequent and seasonal visitors who are feeling the economic sting of an oncoming recession.

VALUE ADDED is the key. What value do those "other eating places" provide to their customer? What can we do that they do now and what can't they provide that we can? A strategy must include some sort of advertising with menus and pricing (folks are familiar with the prices they pay at the same restaurant chains in their city), people hate to be surprised to find that they have to pay an additional $6.50 for a mixed salad when they purchase a $32 tuna steak dinner. Most definitely service and good food is a must. Local restaurants may also have to rework their menus to provide more "low cost" choices to attract diners: daily prix fix menus, lunch specials that highlight the restaurant's cuisine, and inexpensive but chichi-sounding pasta or chicken dishes to attract a larger customer base. Of course changes like these will cut into the operating margins that we've been used to over the RE boom times; but the difference between staying in business and shutting down is liquidity--that means keeping the cash flow coming in until times get better.

I don't believe this current "rut" the economy is experiencing will be 'all better' by Spring 2008. IMO it is extremely risky for any restaurateur to hang their hat on that sunny outlook. The competition that positions itself to survive when economic times are tough is going to win in the end.


.


Gee Shel, I am not going bust. I was up 14% for the year a month ago, as of today MY portfolio is up 5%. Not that shabby. Thanks for your concern though. For the record I am not changing my eating out habits even though my pants are protesting !!

[elgordoboy]

Gee Shel, I am not going bust. I was up 14% for the year a month ago, as of today MY portfolio is up 5%. Not that shabby. Thanks for your concern though. For the record I am not changing my eating out habits even though my pants are protesting !!
Self deprecation.

[scooterbug44]

The ski resorts have done a lot of marketing to bring in visitors during the non-ski season (for golf, conventions, weddings etc), but they still have an "off season" and multiple month lulls between the end of ski season/the beginning of summer and end of summer/thanksgiving when most of their staff gets laid off.

I think the idea of marketing to draw more people in the off season is great, but just who is the target demographic and what will draw them here? :idontno:

[Indigo Jill]

The ski resorts have done a lot of marketing to bring in visitors during the non-ski season (for golf, conventions, weddings etc), but they still have an "off season" and multiple month lulls between the end of ski season/the beginning of summer and end of summer/thanksgiving when most of their staff gets laid off.

I think the idea of marketing to draw more people in the off season is great, but just who is the target demographic and what will draw them here? :idontno:

I have to change my tune about something I said in my previous post - I think Food Tourism is a great idea that has been thrown out here! That could be something to offer in the "off season" - and marketed maybe with the help of the TDC etc.?? With the amount of folks that are foodies and the fact that we are so accessible to millions via car, this could be a neat offering for the area. Just a thought.

[tistheseason]

And, printing out a menu as they outline is a ridiculouosly low cost marketing piece that you can do today to get the ball rolling.

And even cheaper. . .just offer us a PDF and we'll print them ourselves!!

[tistheseason]

The ski resorts have done a lot of marketing to bring in visitors during the non-ski season (for golf, conventions, weddings etc), but they still have an "off season" and multiple month lulls between the end of ski season/the beginning of summer and end of summer/thanksgiving when most of their staff gets laid off.

I think the idea of marketing to draw more people in the off season is great, but just who is the target demographic and what will draw them here? :idontno:

There is a lot of inventory in the off season to sell. And it's truly the best time to be at Sowal. You don't have waits at restaurants, the beaches aren't crowded. It's easier to bike, take a boat ride, kayak, etc. The Target Market is people w/o kids in school. OR people leaving their kids behind. And these people are more likely to eat at the higher end restaurants that are so plentiful in the area. I know we eat our more often during the winter when we are there because we aren't so tied up with the pool/beach. I think it's a great idea to figure out ways to attract people then. The one problem is big houses are too expensive for a couple to rent. And there are sooo many big houses (or course they'd be great for girls weekends or golf trips) Maybe the restaurants can team up with owners to offer weekend "get aways" or "romantic vacations". Or offer a package - gift certificate from a store or SPA, dinner at a restaurant and a boat guided tour. Hotels do this stuff all of the time.

[scooterbug44]

And it's truly the best time to be at Sowal. You don't have waits at restaurants, the beaches aren't crowded. It's easier to bike, take a boat ride, kayak, etc. The Target Market is people w/o kids in school. OR people leaving their kids behind. And these people are more likely to eat at the higher end restaurants that are so plentiful in the area. The one problem is big houses are too expensive for a couple to rent. And there are sooo many big houses (or course they'd be great for girls weekends or golf trips)

I know it's the best time and the area has lots to offer, my point was you have to figure out exactly who to get and how to get them here - my relatives refuse to visit between April and October because they think it's too freaking hot, but in the fall their time is also tied up w/ hunting trips, football games, trips abroad they schedule to avoid the busy summer travel season etc.

[SHELLY]

Gee Shel, I am not going bust. I was up 14% for the year a month ago, as of today MY portfolio is up 5%. Not that shabby. Thanks for your concern though. For the record I am not changing my eating out habits even though my pants are protesting !!

I don't think neither of us are going bust....I just was qualifying your comment ".......i am hemorhaging (sp) money the last month."

(BTW: Are you saying for the year your portfolio is up only 5%?)


.

[Miss Kitty]

<<<<<<<< find another forum, boys. :biggrin:

[30A Skunkape]

IMO, Sowal needs more family friendly, less expensive options. The area caters to people seeking family friendly vacations but the restaurants are more upscale. AND I LOVE THE UPSCALE RESTAURANTS. When I am there with my girlfriends. But when the whole family goes to the beach, we are hard pressed to get to one nice dinner out. Thus, we end up cooking at home. Perhaps some of the more upscale restaurants could have an "early bird" kids menu that they offer from 6 - 7 only. Just a thought. . . .

Don't forget Blue Orleans as a family friendly option. Sometimes we tend to overlook Gator but he turns out some great inexpensive food in a casual atmosphere. A certain blonde Darg had her first beignet there tonight:biggrin:

[goofer44]

Shel

After todays gangbuster rally led by financials, and energy....up 8.5% for the year. Sorry Miss Kitty. Any other questions you have Shelly, either pm or take to another forum.

[elgordoboy]

Heheh.

[elgordoboy]

Don't forget Blue Orleans as a family friendly option. Sometimes we tend to overlook Gator but he turns out some great inexpensive food in a casual atmosphere. A certain blonde Darg had her first beignet there tonight:biggrin:
Seconding Blue Orleans.

[ItzKatzTime]

Don't forget Blue Orleans as a family friendly option. Sometimes we tend to overlook Gator but he turns out some great inexpensive food in a casual atmosphere. A certain blonde Darg had her first beignet there tonight:biggrin:

:blush:So true Skunky....I said I probably forgot many special spots....and Blue Orleans was one of them...Sorry Gator.

:drool:And of my gosh....Hiabiscus, FIRE, Smiling Fish, Amore's, Wild Olives, Fabrice, Miss Lucille's, Stinkey's, Hurricane Bar, Enzo's, Cacoons, Seagrove Market, and how did I forget Gravel Road :bang: I think I could keep adding, but I haven't slept in 36 hours so I'm giving out. Spicy Noodle? AND, Onano in Rosemary Beach! Feel Free to add....my migrane headache it taking me to bed finally!!!!

:banging:My head is somewhere between this train wreck :trainwreck: :banging:

BUT, my bright spot today was receiving my SoWal name for the Christmas Exchange!!!! Thanks OL...you are the best in organization!

:wub:Kat
:wave::sleeping:

[Beach Runner]

I'm not gonna lie. We were feeling pretty low Sunday AM after watching college football from noon until whenever we celebrated the Gator win against Spurrier on Saturday (despite the fact that a year ago the thought of three losses would have puked us -- I guess you take what life doles out -- what choice do you have :idontno:).

Great Southern's breakfast saved the day for us. We were cured by scrambled eggs, Applewood bacon, smoky cheese grits, and a biscuit. HEAL!