SWGB

Some of Lewis Communications highlights:

Alabama Tourism (glossed over for thebeach?)
Harborwalk (are we going to fall into the gulf too?)
NatureWalk (I believe that speaks for itself)

I realize there are some impressive names on the list too, but most seem to be non-profit or charity and probably done for free. I know I would to list a big name like the Salvation Army.

Also this is the first sentence of the mission statement:

We are not in the business of creating print-ads, TV spots, websites, or brochures.

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kurt

You can't copyright, or trademark common words, just the way in which thay are used. That is why you see so many made up words, or wrong spellings of common words, in business.

You may want to research "The Beeech".

singinchicken

Besides...everything on that list as The Beach is a sound recording or a work of art. Used in a different context they have no issues getting the right assuming they intend to copyright it. My guess is that it will be trademarked or registered which are two totally different balls of wax...

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Here4Good

Come on, people, get in the freakin' canoe already - I think it is clear that we must MARKET our way out of this recession! No need to fix the tax/insurance/beach erosion/private beach/price of gas/no help available issues! One word, people - MARKETING!

</end sarcasm>

Pickle

Why is it, we as a whole are made to look like idiots by a few? This latest foolishness made Monday's News of The Weird

"The best minds in the F State’s Okaloosa, Walton, Bay, and Gulf counties labored for 13 months to find a unifying and strengthening theme for the areas’s [Ed.: Trust me] fantastically gorgeous beaches, and so, ta-daaaa: an orange square with the words “The Beach” in white letters . "

kathydwells

It is not "The Beach" it is "THE Beach". Click here for an email I just got from Resort Quest. Looks like the slogan is already being used. And, I can get a free iPod when I spend Easter at "THE Beach".

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~He can who thinks he can, and he can't who thinks he can't. This is and inexorable, indisputable law.~ Pablo Picasso.

goodwitch58

I just received this too...whoever said maybe the letter was just not handled well, and we had not yet seen the campaign...looks like at least ResortQuest is already using the new "branding".....

Smiling JOe

No, ResortQuest is using capital letters when referring to, "THE Beach." You can see the logo for CoastalVision3000. It appears that the only the artwork of the orange square with white font (whatever those fonts are) is the only thing that is trademarked. I think you could just as easily create a lime green circle with the words, "The Beach" in Times Roman Numeral font in black letters, and not be violating any trademark laws, but I'm not a lawyer. The text, "the beach," alone, cannot be copyrighted as it is generic.

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wrobert

Not sure, but I guess it sort of grows on you. I liked the color of red clay a bit better. I do live in nowal, remember?

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Smiling JOe

That is some bright green. lol

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BeachSiO2

I guess this will be in the Sun this weekend...

http://www.waltonsun.com/news/region...nd_region.html

kathydwells

I just have to say after visiting their website: www.thebeachfla.com

the logo looks worse to me. It is horrible against the blue gulf waters. I do not like it.

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~He can who thinks he can, and he can't who thinks he can't. This is and inexorable, indisputable law.~ Pablo Picasso.

Sea Sothebys

I was just reading this over and I wanted to make a comment about this... just sort of an insider of real estate marketing point of view... usually the creative agency does not have any control of the development itself. For example, I did the design work for Owl's Head yet had no control over how to market it, when to market it or where to market it... I have many more examples where marketers weren't really the ones who made the call, rather numbers people... doesn't make sense I know...

Busta Hustle

Coke...New Coke...anyone remember that campaign?

Question: Is the whole idea of the C.V. 3000 group to get Southwest Airlines to offer cheap airfares to VPS and later p'city?

SHELLY

Southwest Airlines' colors are beige, red and Orange(!)...coincidence(?) or some major arse kissin'

You folks who print t-shirts and such need to jump on this real quick...print accessories that simply say "THE Shirt;" "THE Hat;" "THE Towel:" "THE Totebag;" "THE Wife;" "THE Kid;" "THE Baby;" just don't use orange (as if that needed to be said )....if this promo tanks like I think (hope) it will, you'll at least get one good season of sales from folks who "get it."



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But hey...Top Ramen tastes a whole lot better when you eat it off of a Granite Countertop. (Mr & Mrs Too Much Homebuyer)

Florida State Flower

buster

I'll adress part of this letter by Buddy Runnels that was posted earlier - http://www.waltonsun.com/news/region...nd_region.html

Sorry Buddy, if your group hadn't chosen "The Beach" as your moniker we might get on the train. As it is, you are doomed from the start. Any money spent will be wasted and the damage you do could take years to repair. I'll bet the SW air executive is shaking his or her head like the rest of us. Do the right thing and take a mulligan. Believe it or not you're still on the tee. DON'T STEP ONTO THE FAIRWAY!

Thanks - THE Buster!

jdarg

I went to THE beach yesterday. It didn't look any different than when it was just the beach. It was the same- gorgeous!!

Mango

I had to put my sunglasses on to read that site.

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Beach Runner

Exactly.

THE Beach is just too generic. Can't you imagine the following conversation occurring over and over if the Panhandle is branded with this name?
Person 1: Can't wait for my vacation next week!
Person 2: Are you going anywhere?
Person 1: Yes, to THE Beach.
Person 2: Which one?
Person 1: THE Beach.
Person 2: You said that. But which one?
Person 1: THE Beach...

I'll have to say that orange is my favorite color, especially with blue.

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Busta Hustle

there was "W THE PRES" and then the phase 2 marketing was "W Still THE Pres"...$10 says next years logo adds the word "STILL THE beach"...and if you think of oil rich Texans being dropped off daily by Southwest airlines...wearing them cowboy hats and boots along with them speedos...why that would be every developers splendiferous dream!

SHELLY

A response to the article reads:

Apparently, THE beach isn’t going over well in its early release, but as the campaign is unveiled, I imagine it will speak to the demographic, psychographics of our target market.
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.........Oh, now I understand why I didn't "get it"....I'm not psycho.

Had you posted wayfinder signage I'm sure I would have gotten it sooner--carry on.

THE™ Shelly (Who still thinks the campaign is stupid.)


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But hey...Top Ramen tastes a whole lot better when you eat it off of a Granite Countertop. (Mr & Mrs Too Much Homebuyer)

Florida State Flower

SWGB

Don't forget the firing wildly into the air with six shooters.

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hnooe

[quote=SHELLY;362224]A response to the article reads:

Apparently, THE beach isn’t going over well in its early release, but as the campaign is unveiled, I imagine it will speak to the demographic, psychographicsof our target market.
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Their target market ...yea right, I am sure they consulted directly with the TDC.

Aggie

For whatever it is worth, the Northwest Florida Daily News and then The Destin Log in its March 1 editorial are all suggesting the Emerald Coast as much better than what this "outside" group is trying to force on us which is orange and boring (the beach).

SHELLY

Was there any PAYMENT involved for this Brain Trust who come up with THE™ Beach?? Who is funding this side-show act?


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But hey...Top Ramen tastes a whole lot better when you eat it off of a Granite Countertop. (Mr & Mrs Too Much Homebuyer)

Florida State Flower

justininhifi

I do know there was payment involved and I have seen some of the material that will possibly be used. I have no idea why they didn't get a local company to do the marketing. and I agree that Emerald Coast would be far better than The Beach.

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SHELLY

Well if there was payment involved, then they couldn't necessarily come up with "The Emerald Coast" and collect a paycheck for being original. By coming up with the concept of THE™ Beach <in all its Orange Glory>, the Coastal Vision 3000 Committee can justify their existence and continue to juice the funding until it eventually gets flushed.


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But hey...Top Ramen tastes a whole lot better when you eat it off of a Granite Countertop. (Mr & Mrs Too Much Homebuyer)

Florida State Flower

justininhifi

I have seen some of the material that is going to be used such as: The Shopping, The Dining, The Fishing, etc., and I don't think many people in this area will like it.

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goodwitch58

Is it possible to have pix or to post anything so we can all see?

Smiling JOe

www.thebeachfla.com

Even their web address shows that more than one beach exists. What a bunch of coo-coos.

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scooterbug44

Wow!

I don't know what is more annoying - the trademark after "the" or that ghastly orange color!

The picture at the end is nice - too bad the oragne logo completely clashes with it!

Ha-ha! That orange is such a mistake - subject of my informal test has dubbed the website/logo color "Hooter's Orange" and the brochure "Aggie Orange."

Way to market a Florida beach!

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"I hate to break it to you, but this year (and probably the next few) was going to suck even if Jesus himself was president. These problems were not created overnight and they aren't going away overnight." -Jdarg

justininhifi

I would post pics but I don't want it to interfere with my job. I work at a marketing company and some of the material was passed through us. We had no say so in the design or selection of material. I wish we would've because it would be tons better.

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goodwitch58

FYI...I had heard that you did; good to have the correct info.

justininhifi

Ah. Where did you hear that we had a say in it?

Also, I think two people from our office are on the committee but I know one is only for graphic standards. Basically saying how large each logo can be and who can use it and for what purpose.

I wish we were able to design and create the campaign. Of course I'm biased because I work here (but I don't design), but the work that is produced here is excellent.

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elgordoboy

wow

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Haters gonna hate, Ballers gonna ball

SWGB

Only 44 days left until the beast is unleashed.

WATCH OUT AMERICA!!!

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SHELLY

...on the plus side--it will make the Big Blue Bilbos a little less noticeable.


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But hey...Top Ramen tastes a whole lot better when you eat it off of a Granite Countertop. (Mr & Mrs Too Much Homebuyer)

Florida State Flower

SWGB

I think you meant a D there.

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SWGB

So here's a (lengthy) question:

So, if you go to this link, http://www.thebeachfla.com/members.php, you will see that all of the individuals, corporations, and organizations are founders and stewards of Coastal Vision 3000. One of those listed is The South Walton TDC. If you pull up a copy of the brochure on the website you will see the founders and stewards can join for $15,000 and $2,500 respectively.

Just curious here, but if the TDC paid for this shouldn't everything about it be open to the public under the Florida Sunshine laws?

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seagrovegirl

I believe the Florida Sunshine Law pertains to elected officials.

TooFarTampa

The laws are very liberal and inclusive, and they don't just pertain to elected officials. You can pretty much get your hands on almost any record from any public entity on almost any subject (except those exempted by the Legislature). If tax money is going to a private campaign, I think all the records that have to do with government involvement (ie TDC involvement) are part of the public domain. I am not sure that a PRIVATE campaign would have to open all its documents to the public if a government entity is involved, but certainly all documents produced by or received by the government entity regarding that private campaign would be open.

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Proud to practice indoctrination
at least when it comes to the GATOR NATION

Smiling JOe

I'm not sure why any person would want to be associated with CV3000, much less, pay $2500-15,000 to join. Anyone who came up with "the beach" for their logo, must be more than a little off their rocker.

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Aggie

From myflorida.com

"The Attorney General's Office has consistently sought to safeguard Florida's pioneering Government-in-the-Sunshine laws. Our attorneys have worked, both in the courtroom and out, to halt public records violations. In 1991, however, a Florida Supreme Court decision threatened the people's right to know. The questions raised by this decision made it clear that the best way to ensure the public's right of access to all three branches of government was to secure that right through the Florida Constitution. The Attorney General's Office then drafted a definitive constitutional amendment, the successful passage of which in 1992 not only guaranteed continued openness in the state's government, but also in effect reaffirmed the application of open government to the legislative branch and expanded it to the judiciary.

Florida voters have overwhelmingly showed their support for government in the sunshine at all levels of government. They have made it clear they believe that open government provides the best assurance of government that is responsive and responsible to the needs of the people."

justininhifi

What exactly are you wanting to know about it?

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SHELLY

I would like to know THE™ full dollar amount of this campaign leading up to THE™ decision and how it will be funded going forward; a copy of THE™ balance sheets and THE™ bank statements; a list of THE™ contributors/amounts donated by each to this campaign; THE™ alternative marketing names/ideas; and who had THE™ authority to vote on THE™ winnning campaign and THE™ record of the votes.




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But hey...Top Ramen tastes a whole lot better when you eat it off of a Granite Countertop. (Mr & Mrs Too Much Homebuyer)

Florida State Flower

MissCritter

I've been planning on moving back to SoWal after a 3 year hiatus, but now I think I might stay in ORANGE BEACH, AL because of all this free publicity we're gonna get with those lovely orange signs!

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The man who does not read books has no advantage over the man who cannot read them. - Mark Twain

SWGB

Thanks, SHELLY, you beat me to it.

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Aggie

There is an advertisement in the Daily News today for an Executive Director for the beach .. based on the posts in SoWal, there should be a lot of people showing interest for it.

Rita

How about a compromise? THE™ Emerald Coast
Then the advertising and promotion for the area could incorporate all their THE™s...... THE™ Arts & Culture, THE™ Golf, THE™ Dining ...............
without losing the very descriptive and well-known name of Emerald Coast.

All 4 counties have the emerald waters don't they?

IMO Emerald Coast says it all. Leave it alone and work the marketing around something that already works well.

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"Peace .... starts with the person who attempts to diffuse the tension and backs away from the inflammatory rhetoric."

DuneLaker

News Flash: The "Orange" Southwest Airlines has just grounded 411 of their planes due to mechanical problems. Maybe we don't want them coming here afterall. I think we could suggest they change their name to "The Airline" and serve oranges instead of peanuts.